Having styled countless socialites, athletes and celebrities to date, owner and Los Angeles native, Tammy Neihart, brings her sharp fashion sense to the San Diego area opening Azzaria Boutique and Azzaria Denim Lounge in the small surfing mecca of Cardiff-By-The-Sea.
Inside the Azzaria Boutique, the pristine, white walls and lavish chandeliers playfully offset the colorful and flirty fashions catering to trendsetting mavens about town. The 1200 square foot space offers a fresh, chic venue for women to shop for sought after brands, which nourish femininity and sophisticated style. The boutique also features Neihart’s exclusive private label line, with a trend-savvy staff to apprise with fashion forward consultations, San Diego style connoisseurs can revel in the hip and trendy vibe of Melrose without the two-hour commute.
After launching Azzaria Boutique in April 2009, Tammy had the opportunity to open a second location next door. She worked with Denim Guru, Laura Fairchild, of Fairchild Consulting on the launch of Azzaria Denim Lounge in June 2009, which quickly became the premier destination for the hottest and most coveted denim apparel and accessories for both men and women. With the winning combination of its swank décor – there are flat screen TVs in the dressing rooms and a cocktail worthy bar – and Neihart’s style expertise, the Denim Lounge beckons much more than a traditional denim bar. Jean connoisseurs and stylistas alike will revel in its expansive collection of more than 15 premium denim lines. Providing a “high assist” environment, skillfully trained denim bartenders help buyers choose the perfect pair of jeans to fit their body type and personal style, while educating them on the tremendous selection of fits and cuts available. Customers are served complimentary refreshments, as Neihart dishes up celebrity styling tips on the house.
