Having styled countless socialites, athletes and celebrities to date, owner and Los Angeles native, Tammy Neihart and her partner St Louis Rams Super Bowl Champion and Solana Beach resident Az-Zahir Hakim bring a sharp fashion sense to the often assumed sleepy demeanor of the San Diego fashion scene. Offering San Diego’s only full service denim bar, coupled with some of the most hard to find lines and edited selections in the city, the boutiques provide clients with a hip new way to indulge in some retail therapy.

Inside the Azzaria Boutique, the pristine, white walls and lavish chandeliers playfully offset the colorful and flirty fashions catering to trendsetting mavens about town. The 1,200 square foot space features unique and fashion-forward lines such as Jay Godfrey, Black Halo, Catherine Malandrino, Splendid, Ella Moss, Tibi, Diane Von Furstenberg and House Of Harlow, delivering a delicious blend of California Casual and funky, avant garde pieces. Azzaria Boutique offers a fresh, chic venue for women to shop for polished yet magnetic pieces, which nourish femininity and sophisticated style. With a trend savvy staff to apprise with fashion forward consultations, San Diego style connoisseurs can revel in the hip and trendy vibe of Melrose without the two-hour commute.

After launching Azzaria Boutique in April 2009, Tammy and Az-Zahir had the opportunity to open a second location. They teamed up with Denim Guru’s Laura Fairchild and Julie Fairchild of Fairchild Consulting to launch Azzaria Denim Lounge in June 2009. Azzaria Denim Lounge is the premier destination for the hottest and most coveted denim apparel and accessories for both men and women- jean connoisseurs and stylistas alike will revel in the Denim Lounge’s expansive collection of more than 20 premium denim lines. Providing a “high assist” environment, skillfully trained denim stylists help buyers choose the perfect pair of jeans to fit their body type and personal style, while educating them on the tremendous selection of fits and cuts available. With over 20 brands and 60 styles that range from skinny, the boyfriend jean, white denim, and fabulously distressed jeans, it’s nearly impossible to find the perfect pair.